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Marketing Matters Services - Webdesign, SEO, Software Development

Website, SEO & Software Development

Having a website is just one step towards marketing your business to a wider market. However, if you do not go a step further to ensuring quality, you may not beat your competitors. A high-quality website is not only functional but also goes a long way in selling your business and gaining a competitive advantage. A quality website will sell your business more than what tons of marketing agents would do in a month. It will attract traffic, retain users and even convert them to customers. So, what are you supposed to do to ensure that you get a website that delivers all this? Here are a few tips:

Hire the best website development experts

There are many people out there who claim to be web developers but what they deliver rarely meets what can be described as a “quality website.” You need to hire the best in the market if you are to get this. They may come off as expensive, but you are guaranteed to get a website that not only meets the business needs but also remains responsive to the technological changes. To ensure that you are getting the best, there is a need to look at what a web developer has done before. This can be the projects that they have completed. While looking for the most experienced web designer can be the most prudent thing to do, it is also advisable to see what the upcoming experts can deliver. The best thing about web development is that you can change the service provider halfway. Nobody should take advantage of the trust you have given to give you shoddy work. Do not settle for anything but the best since your business entirely depends on this platform to reach as many customers as possible.

Have a budget in place

Website development should not be a contingency or an item that will take care of itself in the life of a business. It is something that requires proper planning. Being the face of the business in the World Wide Web, nothing should be left to chance. Make sure you plan for it and set aside enough money for its development as well as maintenance.

Work closely with the expert

One mistake that a website owner does is assuming that the web developer will do everything on their own and deliver what is needed. Any expert who does the same also denies the customer a chance to influence the process and ensure the website ultimately delivers what is needed. Work with the web developer, give them all the information and cooperation needed – it is only through this that the final product will meet your needs. So, let us handle all of your web development needs and market your business to a wider audience.

Creating A Great User Interface & User Experience

The user interface (UI) is the series of screens, pages, and visual elements—like buttons and icons—that you use to interact with a device. User experience (UX), on the other hand, is the internal experience that a person has as they interact with every aspect of a company’s products and services. UX Design refers to the term User Experience Design, while UI Design stands for User Interface Design. Both elements are crucial to a product and work closely together. UX Design is a more analytical and technical field, UI Design is closer to what we refer to as graphic design, though the responsibilities are somewhat more complex.

Design is not just limited to graphic design; it is a wide stream of subjects. Mentioning that one is a designer, most people do not immediately understand what is actually involved in their day to day work. There are basically several pillars of responsibility which hold design as a subject. When you talk of design, it can apply to so many areas with the user and interface designs being the new entrant in the family. The birth of user and interface designs is due to the influx of technology-related companies in creating interfaces for the screen.

User interface (UI) is the series of elements and features that one interacts with while using a device. On the other hand user experience (UX) denotes the internal experience which an individual interacts with. With these two designs, there has been an emergence of titles like UX/UI developer or designer; these are the future front for designers. To many businesses, the meanings are unfamiliar – even to the designers in other industries. The unfamiliarity has to lead to their underutilization despite the potential they hold in turning fortunes for these businesses and industries. The two, UX and UI designs are crucial in IT and should work closely together. However, each has a different role and involves distinct processes.

User Design Experience is a relatively new field, and many businesses are just realizing the need for having someone who can assist the business use its potential in attraction and retention of customers. Perhaps the low adoption of the design lies in the confusion or perceptions which exist. To many, the term design means colors, graphics, and creativity, but for UX design, the real meaning is in functionality and processes involved in making the product which gives the users a seamless experience. UX designers are charged with the role of knowing the target customer and ascertaining the methods they can use to make the experience of the product rewarding and delightful. They are focused on the development of digital products with their tools having the capabilities of carrying out several processes such as competition and customer analysis, developing product strategy, content development among other tasks, all aimed at making the user experience on a given product great.

Businesses can utilize both designs to attract and retain customers, and hiring the services of experienced UX/UI designers is the first step towards this. Work with us to create a customer experience that adds great value to the business.


Search engine optimization encompasses a range of activities all centered around making your website more visible when someone uses a search engine. If someone is looking for your business on the internet, it is vital your website appears prominently in the search engines’ results pages, or it will never deliver the value to your business that today’s economy demands. What worked yesterday no longer works today because Google changes their algorithms on a weekly basis.

Having a website for your business is not enough if you are looking for the brand to be known far and wide. You have to combine it with other strategies so that people who are looking for a business online will find it among the first options. Search Engine Optimization is one of the strategies that businesses have used to get their website ranked highly in the search engines. However, its use does not guarantee success; it ought to be used effectively.

What will make your brand rank highly

There are benefits to be derived from having your page appear top on the search engines. Research has shown that internet users, when all the other factors are constant will click on the websites that appear first in their searches. They may not have time to move to those on other pages or at the bottom of the searches. If your business appears among the top searches, chances of the user clicking on the link are so high. Appearing at the top takes a strategy, you will need to use the right keywords and also place them strategically in your content.

Constant updates

Google keeps on changing its algorithms, some on a daily basis. This means that failure to keep yourself up to date will make you continue using SEO strategies which have already been overtaken by time. What worked sometimes back may not give you the desired results; this means that you have to keep on updating yourself on the changes that are taking place in the search engines. Sometimes keeping up with these changes is not an easy task, even among the experts, some find it hard, so one can imagine what would happen to those who have little or no knowledge on the use of SEO as a marketing strategy.

As a person who is busy running the operation of your establishment, some of these things might escape you, leading to a nosedive in ranking and subsequent decrease in website traffic. Hiring an SEO expert will save you some of these troubles. We are skilled and knowledgeable about the latest SEO strategies that your business can use to remain relevant and make your brand known.

SEO is a strong strategy for marketing your business, it helps the business to rank highly in the searches and subsequently increase website traffic. However, to get it right, it ought to be carried out with utmost care and professionalism otherwise it may backfire. To achieve this, it is advisable to hire SEO experts like ourselves.

What you get with our custom mobile application development services?

Because we have ample expertise in both native and cross-platform technologies, we always find the right balance among price, quality, and project requirements so we can offer the best solution for your particular situation.

iOS app development

We provide complete iOS app development services. Our app developers have experience building native applications for iPhones and iPads and know how to maximize performance and security to provide the best possible user experience.

Developing custom iPhone apps for business or consumer use starts with describing your idea to us. Then we offer the best solutions and technologies. We deliver quality in everything we do. That’s why we’re considered one of the top iOS app development companies.

Enterprise iOS app development

Are you looking to improve your customer experience, operations, or staff management? Building an iOS app is a reasonable investment that will likely prove cost-effective over time. We’ll deeply research your business domain and propose a mobile software solution to address your specific needs.

mCommerce iOS app development

With our ecommerce app development expertise, we’re a great fit for businesses looking for an iOS application development company that provides mobile commerce solutions. ShopApp is one of our own ecommerce solutions. It’s an open source platform that lets online store owners turn their stores into mobile apps.

Server-side APIs for iOS app development

GraphQL and RESTful APIs handle the server-side of the mobile and web applications. We provide backend development services for mobile apps so you can interact with your data from as many interfaces as you need. API we build increases your IT system efficiency and ensures your app architecture is well-structured and maintainable.

Android App Development

We offer Android app development services for clients who want to reach more than two billion monthly active users on the Android platform. We build Android apps for multiple devices. From design to development to testing and support, we provide end-to-end mobile app development services to help you build a new app for Android or port your existing iOS app to Android. We specialize in several types of projects.

Сustom Android app development

As an Android app development company, we build custom solutions that run seamlessly on all types of Android devices. We design the user interface, define a technology stack, develop a backend and frontend, integrate third-party services, and provide testing and support for your application.

Enterprise Android app development

Bring Your Own Device (BYOD) is a popular policy for enterprise companies looking to improve employee productivity. Our Android app developers create work-focused mobile solutions for both personal and official use across various business verticals. We design user-friendly interfaces and focus on security.

Android app development

With our help, ecommerce business owners and their customers can connect to shops anytime and anywhere. We’ve developed ShopApp, an open source shopping app platform for Android that supports push notifications, location tracking, and convenient payments. It’s made for online store owners.

Server-side APIs for Android app development

We use GraphQL and RESTful APIs to handle the server-side of your mobile and web applications. Backend development we provide for Android apps, lets you interact with your data from as many interfaces as you need. We build API that increases your IT system efficiency and keep your app architecture structured and maintainable.

Cross-platform app development

Our experience shows that business owners focusing on bringing the most value in the least time usually prefer cross-platform apps. If you’re one of them, then React Native is worth your attention. We get the most out of React Native’s capabilities to build excellent products. We were early adopters of React Native, so we know how to make the most of it. The apps we develop are high-performance and compatible with iOS and Android. We offer the following cross-platform mobile app development services:

Custom mobile solutions

We lead our clients all the way, from the idea through its realization. At the end of our cooperation, you’ll have a seamless cross-platform app that covers all your prospective users. We also provide ongoing support and enhancement of the app after it’s launched to ensure that your users enjoy it and don’t experience any problems.

Fast MVP for mobile startups

An MVP, or Minimum Viable Product, is a completely functional app that has only basic features. React Native is a perfect tool for projects of this kind, as creating an MVP with React Native is easier and cheaper than with other technologies. We lead your idea through the Build-Measure-Learn feedback loop and help your application reach the market faster.

Server-side APIs for mobile apps

Server-side APIs are a true must for any mobile app that requires internet connectivity — they let the app interact with databases, web services, and diverse third-party APIs (for instance, PayPal). We build APIs that enable back-and-forth communication between the app and the server using a REST architecture.

Support & maintenance

Our team is always ready to help in case your app has some issues or you want to equip it with new features or upgrade to a new React Native version. We ensure that your mobile app is fully prepared for both the App Store and Google Play Store and that it’s always kept up-to-date and delivers flawless performance.

Have our specialists reach out to you: